Marketing thatruns itself.
The AI plans your week, writes every hook, caption, and script in your brand voice, and tells you exactly what to shoot and when to post. Your team just shows up and hits publish.
The AI does the thinking · Your team does the shooting · Runs on Claude
AI plan · this week
7 piecesPOV: the 6am pour that makes the early alarm worth it.
Our new single-origin from the Bolaven Plateau just landed — bright, floral, gone by Friday. Tag the friend you're dragging out of bed for it.
#vientianecoffee #bolaven #latteart #morningritual
One plan, every channel your guests are on
How it works
The AI thinks. Your team shoots.
Three steps from “what do we even post this week?” to a feed that runs on rails. You bring the camera — Relay brings the plan, the words, and the timing.
Tell it about your business
A few minutes on who you are, what you sell, and the tone you want. Relay learns your brand voice and your goals — and never forgets them.
It plans the week and writes it all
Every Monday you get a full content calendar — hooks, captions, scripts, and hashtags, plus a shot list. The blank page is gone for good.
Your team shoots and publishes
Follow the shot list, hit publish on schedule, and Relay watches what lands — then plans a smarter week next time. Execution, not brainstorming.
Inside the module
Everything a social manager does — automated.
Plan, write, approve, publish, learn. The five jobs that used to eat your whole week, now running quietly in the background — grounded in your brand and what actually performs.
A full week of content, planned in one click.
No more staring at an empty calendar on Monday morning. Relay lays out the whole week — the right mix of Reels, Stories, and posts — balanced across your goals and timed to when your audience is actually online.
- A balanced week — Reels, Stories, and posts, never five of the same
- Slotted into the hours your audience actually shows up
- Tied to what's happening — launches, events, quiet days
- Regenerate any slot until the plan feels right
March · Week 2
7 plannedMon
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Every caption sounds like you — not a robot.
Relay learns your tone once and writes to it forever. Scroll-stopping hooks, captions with a real call to action, scripts for your Reels — all in the voice your regulars already recognise.
- Hooks that stop the scroll, not generic openers
- Caption, hashtags, and CTA written together
- Three variations on tap — pick the one that lands
- Approve in a tap, or nudge it and regenerate
Hook
Nobody warned us weekend brunch would ruin every other brunch.
Caption
Slow eggs, fresh sourdough, and a flat white that means business. Kitchen's open 8–2 all weekend — bring the whole crew.
#weekendbrunch #vientianeeats #sourdough #flatwhite
Your team moves pieces from idea to approved.
A simple board keeps everyone on the same page. Drag a piece from Idea to Draft to Approved — and nothing goes live until the right person signs off. No rogue posts, no crossed wires.
- Idea, Draft, Approved — the whole week at a glance
- Assign each piece to whoever's shooting it
- Approvals gate what publishes — no surprises
- Comments and tweaks live on the piece itself
Teamwork board
Latte art timelapse
Meet the roaster
New bean drop
Weekend brunch reel
The right post, on the right platform, on time.
Relay schedules each piece to its best slot and reminds whoever's on deck. No missed windows, no scrambling at 9pm wondering whether anyone actually posted today.
- Every piece scheduled to its peak slot
- Reminders land before it's time to post
- One clean view of what's going out, and when
- Reschedule with a drag when plans change
Scheduled to publish
Bolaven single-origin drop
Lunch combo reminder
Weekend brunch teaser
It gets sharper every week you use it.
Relay watches what performed and folds it straight back into next week's plan. The captions get tighter, the timing gets smarter, and your feed compounds instead of guessing.
- Sees which posts actually landed, and why
- Learns your best formats and posting times
- Next week's plan reflects last week's wins
- Plain-language insights — no dashboards to decode
What performed
+38% reachReels at 6pm outperform by 2.3×. Relay moved three slots to the evening.
Behind-the-scenes beats promos. Next week leans into your team.
The payoff
Less guessing. More posting.
0
Hours your team spends brainstorming
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Days of content, planned in one click
0%
On-brand — every hook and caption
0.0×
Reach lift from posting at peak time
Post like you've got a marketing team.
Because now you do. Relay plans the week, writes every word in your voice, and tells your team exactly what to shoot. Request access — no card, unlimited team.
Runs on Anthropic's Claude · Annual billing = 2 months free